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SEO For Beginners - 5. Article Marketing

Article Marketing


When you are using article as part of your marketing strategy, you can promote your website in many different ways. Not only does article marketing have the ability to attract readers who can be directed to your site due to the links that are provided in the article, but it also has the ability to build up your status in the search engines due to backlinks and SEO content. Article marketing is one of the bests way to maximise SEO for your website.


There are many article sites and forums where you can post articles for free online. They are easy to use as you can submit your articles to them and have them go live. Most of them have certain restrictions regarding article length that you will have to comply with when you are submitting your articles. Generally, they will allow you to post a link to your website at the end of the article. In some cases, you can put a few links throughout an article, although most article hubs will discourage any excessive linking. For the most part, the links are found at the end of the articles in a reference box. The articles must be search engine optimized so that they can be found on the search engines. The articles should be unique, not copied content from your website, definitely not copied from someone elses website, contain about 2-3 percent of keyword density and also a link to the website at the end.


Some general rules to follow when you are using article marketing in your SEO project are as follows: 


1. Make the articles short but not too short - 400 words is best for the attention span of those online;

2. Use no more than 4 percent density when it comes to keywords. That is, no more than 4 keywords for every 100 words of content;


3. Use the keywords in the title of the article and the first sentence and make them relevant to a reader;


4. Use the reference box to put the link in for the article; 


5. Make sure that you have no broken links in your reference box; 


6. Do not overuse keywords as this will get the article rejected; 


7. Come up with two or three keywords to use in an article; 


8. Use a site that will spread the articles all over the internet. One site that you may want to try for article marketing is www.ezinearticles.com. This site allows you to post up to 10 free articles with links back to your site. You must follow the terms of the site in order to get your articles posted. Like most article hubs that will eventually distribute the articles all over the internet, Ezine will want to make sure that you are writing an informative, well written article.


9. The article should not contain any typos or spelling errors. You should check your grammar when you are writing your article to make sure that what you have written is grammatically correct.


10. You do not have to aim for Hemingway standard of writing when you are trying to have an article published online, but you should shoot for reasonable quality.


11. Do not overstuff keywords as this will get your article rejected. Use the keywords as directed.


12. Take a look at other repetitive words that you may be using in your articles and keep those to a minimum as well, even if they are not related to your original choice in keywords. You may, for example, be selling wedding shower bridal favors but will find that using “wedding showers” more than four times will get your article bounced back for excessive keyword usage.


13. Take the time to fix any articles that do not meet the requirements. Most article hubs will help you out by telling you what is wrong with your articles. You can learn how to create articles that will help out your website when using article marketing in this way.


14. Your articles that you use must be original. You cannot steal the articles from someone else, change a few words and put your name on them. Article hubs run the articles through a plagiarism check system to see if they appear anywhere else online. If they do, then they will bounce it back to you and the article will be rejected. Make sure that all of the articles that you use for article marketing are original.


15. Articles should be informative and NOT promotional at all. While some article hubs like Ezine allow for reviews of products, product reviews have to be non-partial and not read like a promotional piece. Your articles should all be information pieces that are designed to inform the public of a product or service without seeming to advertise anything.


Lets say for a site for high heeled shoes for example, articles would be written for such a site as to discuss the positive aspects of wearing high heeled shoes, without any negative references. Some good ideas for article marketing for such a site would be the following titles of articles:


Why Your Legs Look Better Wearing High Heeled Shoes 


High Heeled Shoes - What Are The Trends For Today? 


How To Buy High Heeled Shoes Online


Each of these articles would be information pieces that would discuss the benefits of wearing high heeled shoes and buying them online without seeming to be overtly promotional.


Remember that you want to keep any negative aspects about your product out of your articles, but also not make it appear as if you are merely trying to advertise the product. Think of “how” and “why” when you are considering titles for your articles. Remember that they should be informative articles that will help the public learn something that is relevant to your product. All of the articles should be relevant to your product in a positive way and should give the public information that they will want to know.


You can submit your articles yourself to free article hubs, or you can use an article submission service that can promote your articles for you. There are two main reasons why people use article marketing online. They are: 


The SEO used in the articles can attract a potential customer who will click on the link;


They establish links to your site and raise your status in the search engine results pages.


Of these two reasons, the latter is why most people choose to use article marketing online. While it is possible that someone would see your article and then click on the link to purchase the product that you are promoting, the main reason you should look to article marketing is to promote link building to your site, and thus improve your SEO.


There are many article hubs online that will offer you a chance to put your article online for free. You can find a list of free article marketing sites by going online and doing a search for them through Google.


Article marketing is one of the best ways to get your product and service well known. Whether you are selling a product, service or even an idea, you can benefit by marketing it online in this manner. You do need to make sure that all of your articles are search engine optimized for your website. Once you start marketing articles online in this manner, you will see how easy it is to write and promote yourself online.


If you do not know how to write articles or do not want to take the time to do so, you can promote yourself by hiring a copywriter to write your articles and distribute them online for you. Many of those who want to market their sites will pay a copywriter to write the articles for them. Some copywriters will also distribute the articles for you at a slight additional charge.

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